Privacy & Cookie Policy


BRADFORD BROADWAY LIMITED (Company Registration 55752) is committed to safeguarding and protecting the privacy of its users. This policy explains how we will use any personal information we collect. Please read our privacy policy to understand how information about you will be treated and how you can tell us your preferences.

If you have any questions, please email or write to the Data Protection Officer, The Broadway Centre Management Suite, Hall Ings, Bradford BD1 1JR.

“Personal data” is information about you from which we can identify you (either on its own, or by piecing it together with other information).  The types of personal data we collect about you may include:
• Title, name, postal address, email address, telephone number, car registration number, credit or debit card number and expiry date;
• Information about your use of The Bradford Broadway (the “Centre”);
• Information about your use of our website or apps (the “Sites”).  Some of this information may also be automatically collected, such as your Internet Protocol (IP) address, unique device identifier, browser type, browser language and access times.  We may also automatically collect your location information (if you have consented to this on your device);
• Information about your preferences, including brands you like and ads you like, dislike, click on or share with others;
• Demographic information; and
• Other information which you give us when dealing with us or interacting with us in any way, including via third parties.
Personal data does not include aggregate data where you cannot be identified (e.g. statistics about usage in general or in categories).  

We may collect personal data when you deal with us or interact with us, which could be via any one of the following methods: • When you use the Sites; 
• When you visit the Centre; 
• When you use WiFi at the Centre; 
• When you interact with us directly (e.g. telephoning, writing or emailing us, buying gift cards or services from us, participating in promotions and competitions and attending events); 
• When you interact with us via third parties (e.g. via brand partners and social media platforms – see section below); and
• From third parties (e.g. through third party surveys and market research you participate in).

In all circumstances the personal data we hold about you will be adequate, relevant and not excessive.  We will use your personal data in line with your legal rights under the Data Protection Act 1998.  Details of your legal rights can be found on the Information Commissioner’s website

We may use your personal data to: 
• Provide you with information, products, services or experiences that you request from us; 
• Process payments for purchases;
• Compile your profile;
• Provide and personalise our products and services to you/your preferences, including making predictions about your characteristics, interests or preferences and to display targeted ads, content, features, deals and offers that match your profile or we believe will be of interest to you;
• Keep track of your activity patterns and preferences in order to improve the level of service you receive and to increase the functionality of the Sites, including monitoring and analysing usage and trends, determining the effectiveness of our ads and personalising and improving the Sites;
• Link or combine with other information we get from third parties to help understand your needs and provide you with better service;
• Inform you of products, services, experiences or promotions which we feel may be of interest to you where you have indicated that you wish to be contacted for such purposes by post, email, SMS, telephone, through the Sites or social media platforms, or other means of electronic communication (and where you have indicated that you are happy to be contacted by third parties, you may be contacted about products, services, experiences or promotions by those third parties);
• Ensure that content from our Sites is presented in the most effective manner for you and for your computer/tablet/mobile;
• Send you push notifications;
• Interact with you on social media platforms;
• Allow you to participate in any interactive features of our products, services and experiences, when you choose to do so;
• Request feedback from you;
• Respond to your emails, submissions, questions, comments, requests and complaints and provide customer service; and
• Send you surveys, updates, security alerts and support and administrative messages and to facilitate your use of, and our administration and operation of, the Sites, including to notify you about important changes, to detect fraud.

Your personal data is held on a secure database. 
We have policies, rules and technical measures in place to protect the personal data that we have under our control from unauthorised access, improper use or disclosure, unauthorised modification, unlawful destruction or accidental loss.
All of our employees and data processors that have access to, and are associated with, the processing of your personal data are obliged to respect the confidentiality of your personal data. 
We ensure that your personal data will not automatically be disclosed by us to government institutions or authorities.  However, if required by law, or when we receive a request from regulatory bodies or law enforcement organisations, we may disclose your information.
Please be aware that communications over the Internet are not secure unless they have been encrypted. 
We cannot accept responsibility for any unauthorised access or loss of personal data that is beyond our control.

We may disclose your personal data to any of the following, in any country where we operate: 
• Our staff;
• Our affiliates;
• Our group companies and their staff;
• Suppliers and service providers who may access your personal data when providing products or services to us;
• Purchasers or potential purchasers of our business or any part of it or of the Centre;
• Government bodies and law enforcement agencies and in response to legal or regulatory requests; and
• Auditors or other advisers auditing, assisting with or advising on any aspect of our business or the Centre.
We may also share information or statistics with third parties in an aggregated or anonymised form that does not directly identify you, e.g. we may share aggregated information about your interests and geographic preferences and/or location (if given) with advertisers and third party deal sites for marketing purposes.
Other than ensuring that we have complied with our own obligations under the Data Protection Act 1998, we are not responsible for the actions of suppliers and service providers or other third parties in the use they may make of your personal data.

When you post in any profile, comments, forums and other interactive features of the Sites, or share personal data with individuals through the Sites or social media platforms, this personal data will be available to other users and in some cases may be publicly available outside of the Sites (e.g. on social media platforms). 

If you interact with us on social media platforms, (for example, if you ‘Like’ our Facebook Page or post on our Facebook timeline, or if you follow us or mention us in a tweet on Twitter) we can interact with you and send you things via these platforms.  

The personal data we have access to through social media platforms will depend on your personal settings on these platforms.  We will have access to all public information on these platforms.  We may also be able to access personal data that others share about you (because they control how that is shared, not you).
We may collect any data that is accessible to us or that you provide through social media platforms, including but not limited to your Facebook and/or Twitter profile picture, gender, and usernames.  We will interact with you through social media platforms in accordance with each platform’s rules but we are not responsible for how the platform owners collect and handle your data.  We are not responsible for what third parties post on our social media accounts.

If you download The Broadway Bradford app we will collect personal data from you, in accordance with this privacy policy.  
If you delete the Broadway Bradford app, we may still store your personal data.

A cookie may be used in the processing of your personal data. A cookie is a text file placed into the memory of your computer by our computers.  A copy of this text file is sent by your computer whenever it communicates with the Sites.  We use cookies to identify you.  We may also collect the following information during your visit to our Sites:
• The fully qualified domain name from which you accessed our Sites, or alternatively, your IP address;
• The date and time you accessed each page on our Sites;
• The URL of any webpage from which you accessed our Sites (the referrer); and
• The web browser that you are using and the pages you accessed.
We use this information to improve our Sites and so that we can tell which pages are the most popular and where shoppers spend most of their time.  For more information about the types of cookies being used on our Sites and details on how to adjust your browser settings in relation to the use of cookies, please click on [insert link to cookies information].

You can write to us at any time to obtain a copy of your personal data and to have any inaccuracies corrected.  Where appropriate, you may have your personal data erased, rectified, amended or completed.  Please email or write to the Data Protection Officer, The Broadway Centre Management Suite, Hall Ings, Bradford BD1 1JR.  When writing to us to obtain a copy of your personal data, please quote your name and address and provide brief details of the personal data of which you would like a copy of, or which you would like to be corrected, because this will help us more easily locate your personal data. 
We will require proof of your identity before providing you with details of any personal data we may hold about you.  We may charge a small fee to cover the administration costs involved in providing you with a copy of your personal data.

If you would like us to stop contacting you with information about our products, services, experiences, or promotions please send an email or write to the Data Protection Officer, The Broadway Centre Management Suite, Hall Ings, Bradford BD1 1JR.

You may be able to access third party websites and apps from the Sites. We are not responsible for the privacy policies and practices of other websites and apps.  We recommend that you check the policy of each website and app and contact the operator of the website or publisher of the app if you have concerns or questions.